Perfect Is The Enemy of Good

The scientific evidence of climate change is undeniable. As is the feeling in our stomach when we recognize the battle we face. Auden Schendler, VP of Sustainability at Aspen Ski Company, has had his shoulders against the sandbags of climate activism since the 1980s. His sustainability resume is impressive: aided in the clean-up of the Valdez oil spill, worked as a corporate sustainability researcher at Rocky Mountain Institute, pioneered green initiatives at Aspen Ski Co., and helped set the bar for environmental leadership in the outdoor industry. To Auden, the climate change battle is not a point of despair, but hope. Because outdoor people can save the world.

Learn more about Auden’s work, including the book he authored, Getting Green Done.

Credits: Produced by Paddy O’Connell, Elizabeth Nakano, Fitz Cahall and Becca Cahall. Edited by Alex Park. Music by Brendan O’Connell.

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