There is no clear way to cope with death and grief. Moving forward is often heartbreaking, baffling, and uncertain. So, how do we best honor those we’ve lost? When he was 12-years-old, Navy Seal and backcountry snowboarder Josh Jespersen tragically lost his father. Confused and angry, Josh drifted in school and got into legal trouble. He joined the Navy Seals, where death was a constant. Josh would drink to celebrate the life of his fallen friends, but this led to more legal trouble, more confusion, more anger. Ultimately, Josh realized that the best way to honor the dead was to embark on an outdoor adventure that would amplify their memory. He realized he had to live for those he had lost.
From birth we are often told to be good. But what does that mean exactly? Kate Williams, CEO at 1% For The Planet, created her own “be good” guidelines when she was a child: achieve in the classroom, achieve on the lacrosse field, do what you’re told. Kate stayed within those boundaries until she attended Princeton University, where she realized that being good meant she was stifling her growth. Kate was living in accordance to the expectations and wishes of everyone except herself. In order to realize her full potential, especially within her environmental work, Kate had to find the soft spot between her wishes and the well being of those around her. Kate would have to summon the bravery it takes to be kind.
Authenticity is a marketing buzzword that has trickled into our everyday. But what is authentic? And what happens to a person when their persona becomes a commodity? Today, our two guests discuss the intersection of individuals and brands in the age of social media. First up, Luisa Jeffrey. On a Grand Canyon trip, Luisa watched her friends snapping staged camp photos. When she returned home, she realized manicured, curated outdoor photos peppered her Instagram feed. Fed up with the lack of transparency in marketing, Luisa created @youdidnotsleepthere and began to poke fun at the phony presentations of tent sites on social media. Then we talk with Fitz Cahall, creator of The Dirtbag Diaries. Fitz realized the negative potential of acting like a brand following two near-miss climbing accidents-- you limit your ability to grow as a person.
