paddle

Know Your Priorities. Forget About The Rest.

Eric Jackson has built a life and a career around kayaking, a sport that is foundationally individual. You are alone in a boat. And while kayaking is his life's purpose, Eric's responsibilities extend far beyond the river to his family, his business, and his community. But there’s a stark difference between paddling a kayak and navigating a life filled with priorities. It is the age-old outdoor sport conundrum: how do you pursue an individual sport while still being a functional part of a team and family? To answer this for himself, Eric had to become unwavering in the pursuit of his purpose and priorities.

Barriers Need To Be Harnessed

At 14-years-old, Erik Weihenmayer lost his eyesight to a rare disease. He was devastated, feeling the crushing grip of loneliness and perceiving a limited future. Then, a rock climbing trip to North Conway, NH changed his perspective on what was possible. Erik has used his blindness, his so-called barrier, to charge to the top of Everest, propel himself through the rapids of the Grand Canyon, and as fuel to pass on his passion for adventuring to others.

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