Learn From Your Enemies

Luis Benitez spent his twenties atop the world’s most famous mountains. After witnessing the Nangpa La shooting at Cho Oyu and meeting with the Dalai Lama, Luis changed his trajectory through life. Now he’s in charge of bringing recreation to the center of the political debate. If we want to protect the places we love, Luis thinks we need to take a page from the oil companies’ playbook.

Learn more about Luis’ work at Choose Colorado.

Credits: Produced by Paddy O’Connell, Elizabeth Nakano, and Fitz and Becca Cahall. Edited by Mario Quintana. Additional production help from Meredith Turk. Music by Brendan O’Connell.