community

Rebranding The Outdoors

Teresa Baker has long considered herself an environmental steward. On a 2012 trip to Yosemite National Park, Teresa noticed something stark: she was the only person of color. And she wanted to change that fact. Teresa started by creating the African American National Parks Event, an annual event with thousands of participants that encourages communities of color to enjoy our National Parks, local parks and open spaces. Teresa continued to organize events with a focus on diversity. In 2018, she created the Outdoor CEO Diversity Pledge, urging outdoor companies to create and enforce policies that expand the diversity, equity, and inclusion of their employees, board members, and customers. Teresa contends that accurately representing the outdoor community and broadening the industry will create more environmental stewards. How do we get there? The outdoors needs a rebrand.

Perfect Is The Enemy of Good

The scientific evidence of climate change is undeniable. As is the feeling in our stomach when we recognize the battle we face. Auden Schendler, VP of Sustainability at Aspen Ski Company, has had his shoulders against the sandbags of climate activism since the 1980s. His sustainability resume is impressive: aided in the clean-up of the Valdez oil spill, worked as a corporate sustainability researcher at Rocky Mountain Institute, pioneered green initiatives at Aspen Ski Co., and helped set the bar for environmental leadership in the outdoor industry. To Auden, the climate change battle is not a point of despair, but hope. Because outdoor people can save the world.

The Bravery Of Kindness

From birth we are often told to be good. But what does that mean exactly? Kate Williams, CEO at 1% For The Planet, created her own “be good” guidelines when she was a child: achieve in the classroom, achieve on the lacrosse field, do what you’re told. Kate stayed within those boundaries until she attended Princeton University, where she realized that being good meant she was stifling her growth. Kate was living in accordance to the expectations and wishes of everyone except herself. In order to realize her full potential, especially within her environmental work, Kate had to find the soft spot between her wishes and the well being of those around her. Kate would have to summon the bravery it takes to be kind.

Diversity Is More Than Color

Kareemah Batts is many things. A woman. A climber. An African American. A cancer survivor. An amputee. A self-described “broke girl from Flatbush.” She’s not just one thing. After being overlooked for conversations about diversity in the outdoor world, Kareemah took it upon herself to jumpstart a new conversation — she wants to expand the outdoor community’s definition of diversity and to rethink how we approach inclusivity. Because, as it turns out, diversity is a pretty damn diverse subject.

Channel Risk Into Reward

Chris McNamara has spent his life pursuing risky outdoor activities, like big wall climbing and BASE jumping. To him, they’re essential avenues of self-discovery. But what happens when an essential part of who you are has the ability to lead you to disaster? You find different ways to take risks.

Learn From Your Enemies

Luis Benitez spent his twenties atop the world’s most famous mountains. After witnessing the Nangpa La shooting at Cho Oyu and meeting with the Dalai Lama, Luis changed his trajectory through life. Now he’s in charge of bringing recreation to the center of the political debate. If we want to protect the places we love, Luis thinks we need to take a page from the oil companies’ playbook.

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