conservation

Perfect Is The Enemy of Good

The scientific evidence of climate change is undeniable. As is the feeling in our stomach when we recognize the battle we face. Auden Schendler, VP of Sustainability at Aspen Ski Company, has had his shoulders against the sandbags of climate activism since the 1980s. His sustainability resume is impressive: aided in the clean-up of the Valdez oil spill, worked as a corporate sustainability researcher at Rocky Mountain Institute, pioneered green initiatives at Aspen Ski Co., and helped set the bar for environmental leadership in the outdoor industry. To Auden, the climate change battle is not a point of despair, but hope. Because outdoor people can save the world.

The Bravery Of Kindness

From birth we are often told to be good. But what does that mean exactly? Kate Williams, CEO at 1% For The Planet, created her own “be good” guidelines when she was a child: achieve in the classroom, achieve on the lacrosse field, do what you’re told. Kate stayed within those boundaries until she attended Princeton University, where she realized that being good meant she was stifling her growth. Kate was living in accordance to the expectations and wishes of everyone except herself. In order to realize her full potential, especially within her environmental work, Kate had to find the soft spot between her wishes and the well being of those around her. Kate would have to summon the bravery it takes to be kind.

Nature Is A Delicate Fortune

Len Necefer grew up splitting family time between the Midwest and the Four Corners, between auto workers and Navajo faith healers. One side of his family taught him the importance of hard work. The other showed him the necessity of connection to the natural world. These two truths have guided Len’s life. When Len returned back to the Southwest to be closer to his passion, he noticed something in the outdoor community. We were good at connecting, but not always good at putting in the hard work to take care of the landscapes we cherish. He thinks we ought to approach our relationship with the natural world the same way we would our finances. It’s time to start saving for the long term.

Virtual Reality Can Save The Places We Love

Sarah Steele grew up in Geneva, Switzerland, surrounded by some of the world’s most famous peaks, as well as a multitude of people dedicated to philanthropy, service, altruism, and conservation. So when she joined the fledgling Virtual Reality team at Google, Sarah had a bold idea to harness the budding technology to protect the places that she loves — our most wild and sacred environments.

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